Brand Management.
Leaders in pet industry innovation. Suppliers of the coolest global pet brands!

Established in 2011, Liberty is proudly 100% New Zealand family owned and operated. With warehousing in Christchurch, we manage all distribution and supply-chain logistics and service the entire NZ territory.


We specialise in sourcing and importing the very best pet products from around the world and are committed to delivering outstanding customer service and after-sales support. Our products can be found in all of New Zealand’s leading pet speciality retailers.

All our imported pet foods and treats are made using the highest quality, natural ingredients.

Dog Gone Fishin'

These nutritious dog treats are made in Corwall UK, using fish that is locally and sustainably sourced. The treats are simply air-dried or baked to perfection. 100% natural goodness and high in Omega 3.


Wagalot 'Mix & Zap'

Homemade dog treats in no time! Easy and quick to make, just mix and bake in the microwave or oven.

Available in cakes, pupcakes and cookies.

Made in Australia.


Loving Pets

Stylish pet bowls made from high-grade stainless steel for optimal hygiene and durability. The 'Bella' bowl by Loving Pets is internationally the best selling pet bowl in the industry.


Zee.Dog was founded with one major purpose: to Connect Dogs and People.

Co-ordinated dog accessories; collars, leads, harnesses & bow-ties.



The ultimate lifestyle brand for cool cats.

Designed in Rio de Janeiro and worn by Zee.Cats's all around the globe.



Designed & manufactured in the USA, Benebone dog chew toys are ergonomically engineered nylon-based, super-strong with intense natural flavour. The ultimate chew.

Melanie Newman

Premium canine grooming.

The Melanie Newman Salon Essentials collection is formulated using natural ingredients that will bring out the best in your dog’s coat. 

Reliq Mineral Spa

Reliq pet grooming products combine advanced molecular science with luxurious all-natural ingredients and ancient volcanic minerals.

Skout's Honor

Skout’s Honor is a revolution in green cleaning that provides chemical-free cleaning that is better, faster and stronger than the traditional chemical-based alternatives.

Science Selective

Small pets deserve the very best! Science Selective is manufactured in the UK by Supreme Pet Foods, the industry leaders in small pet nutrition.

Selective Naturals

Rich in high fibre Timothy Hay with garden vegetables and no corn or wheat. Selective Naturals small pet food and treats gently supports digestive

well-being, healthy skin and coat. 

Tiny Friends Farm

Delicious treats for Tiny Friends with big personalities. Made in Supreme Pet Foods UK bakery, using locally sourced natural ingredients, these tasty treats are the perfect reward.

Rosewood Pet Products

Rosewood offers a unique range of specialty products for small pets. From rats and mice, to rabbits, guinea pigs and chinchillas, there's a Rosewood option to suit every small pet.

Grumpy Cat

Official licensed toys featuring the global internet sensation, Grumpy Cat!

Grumpy Cat toys are designed to stimulate playful behavior and incorporate multi-texture and multi-sensory features.

Plato Pet Treats

For high quality, healthy treats that dogs love ... PLATO IS IT!

All natural and made in the USA.

Gluten and grain free. No artificial colours, flavours or preservatives.


GiGwi presents an exciting, innovative portfolio of interactive toy's that cats and dogs love to play with, chase, chew and snuggle up with.

Creators of Push-to-Mute technology.


Inspired by bold trends in fashion, the FuzzYard walking collection consists of collars, leads and harnesses.

FuzzYard fun prints make a statement.

Wholly Fish!

Emerald Pet Wholly Fish! treats are made using Salmon or Tuna and have added ginger and turmeric for digestive health. Allergy friendly: grain-free, no gluten, corn, soy or dairy or artificial ingredients.

Pooch Treats

Pooch Treats bakery dog treats are handmade in Australia.

A delightful range that includes ice cream cones, doggy donuts, popcakes and dog safe carob bars.

Emerald Pet Products

100% natural treats for cats and dogs. Made in the USA using premium, USA sourced ingredients. No by-products and nothing artificial.

Simple ingredients, simply delicious!


Inaba cat and dog treats are made using 100% human-grade, all-natural ingredients.

Loved by cats and dogs around the world and now available in NZ.

Coming Soon Neon Light
New in 2021!

Watch this space, exciting new products and brands are launching soon!

Coming Soon Neon Light
New in 2021!

Watch this space, exciting new products and brands are launching soon!

Coming Soon Neon Light
New in 2021!

Watch this space, exciting new products and brands are launching soon!